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When you have an opportunity to connect with someone (traditional or social networking) do you utilize a strategy to maximize your efforts or do you simply hang out in one place and hope for the best?

Today, we’re going to talk about how you can dramatically accelerate your networking efforts!

Linkedin:

When you connect with someone on Linkedin, slow down and take a moment to view their profile and see where else they network. If you see a Twitter account, check it out and consider connecting with them there. Do they have a Facebook Fan Page or personal account? Might want to consider connecting there or simply “liking” their Fan Page. Do they blog? You can subscribe to their RSS feed.

Note: If you aren’t following your client’s and prospect’s blogs, you are missing out on an opportunity.

Twitter:

Have you considered sending some of your key contacts a Facebook friend request or Linkedin invite? Or do you just let the communication happen there?

Linkedin and Facebook:

Do you sign your name with a handy dandy, clickable link to your site?

Here’s how I do this on Linkedin.

Let’s say Jamie just sent me an invite. Now hopefully, you know by now, that you don’t just accept, you respond and interact! Here’s how.

Jamie:

Thank you so much for the kind invitation.

Wishing you continued success!

Respectfully,

Paul Castain

http://yoursalesplaybook.com

Note: The http:// in front of the website makes it clickable. Don’t make the mistake of just using a standard “www.”

The point of me putting a link to my blog is to offer another opportunity for Jamie and I to connect. It also gives Jamie an opportunity to check out Uncle Paul anonymously, on his terms.

Your Auto Signature In Your Emails

I would highly recommend that you include your social networking contact info in your auto signature. Again, it offers another opportunity for people to not only connect with you, but check you out on their terms.

Note: Do you pay attention to the auto signatures of your prospects and clients? Might be a social networking clue for ya there dude!

Networking Events

Do you look up those face to face contacts from networking events on the social networking platforms?

Oh and the opposite can work too. Do you you take your virtual network and network in real time?

Here’s the point folks

When we connect on multiple platforms, the “getting to know you” process can be accelerated and when you really think about it

The best relationships you have in your life are not exclusive to just one place, are they?

Today, you are cordially invited to slow down and really think about where else your contact likes to be “social”!


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Web Resolution – Part 2

In Web Resolution – Part 1 we discussed the relation of website design resolution and how websites display on particular size monitors. One of the other factors considered when planning a design for a website is whether the design is a static design or a fluid design. Now that the screen sizes and resolutions have standardized (for now) in the 1024 to 1280 range, the majority of websites are designed as static designs at or around 1000 pixels in width. A static design simply means that the major design elements of the site stay in one position, even when the size of the browser window or the resolution of the screen changes. A fluid design is simply as it sounds, the website is fluid, changing with the size of the browser window.  There of course can be many issues relating to this approach and as stated earlier it typically not necessary.

In regards to the resolution subject, in addition to the overall resolution of the website for viewing on the screen, there are several other areas that need to be considered when planning out a website design, specifically how are graphics, photos, and text going to be used in the site and are they going to be used at a later date for other applications.

One of the first questions to ask yourself when preparing to do a website is, are these elements I create for this website going to be used in other projects down the road? And even if there are no plans to do that at this point, you can usually count on your need to use the graphics you’ve created for a brochure to be printed down the road. The last thing you want to do is have to use graphics created at 72dpi for a brochure design. So, here are some hard and fast rules:

  1. Vector VS. Raster

    This graphic was scaled up from a 72 ppi document, on the left it was scaled up as a vector, on the right is was scaled up as a raster (image). See the difference?

    All graphics you are creating for a website should be done in vector format utilizing a program such as Adobe Illustrator. This is absolutely paramount if you are doing a logo design which will be used in a variety of different ways over time. The files can be exported to a lower resolution and smaller file size for the web, yet accessed and manipulated easily if you need to put together a print piece which requires high resolution graphics.

  2. Any images you require for your design should be purchased at a minimum resolution of 300 ppi if there is any chance of the images being used for future print work. The images typically would be resaved to 72 ppi to be used in the web design.
  3. It is particularly important that text is kept in a text form and not converted to graphics whenever possible. Keeping text in a text form helps to strengthen the SEO value of your website so the site can be found by the search engines. Keep in mind that if you utilize various fonts in the graphic design of your logos, websites, or print materials and decide to convert those fonts to graphics so they can be edited, you should make note of the fonts that you used for future reference.

Finally, one of the things we do at inConcert Web Solutions, Inc. is make sure that our clients have access to all design materials, files, fonts, etc. that were used in the creation of their media. I can honestly tell you that over the years I have gained many customers due to the hard line attitude that some ad agencies, graphic designers, and photographers take towards the protection of the original work. Our attitude has been and always will be that you hired us to do the work, paid us for that work, so it’s your property, no matter how you want to use it. We have found in the long term this is the best approach if you want to keep good, long-lasting clients.


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Web Resolution – Part 2

In Web Resolution – Part 1 we discussed the relation of website design resolution and how websites display on particular size monitors. One of the other factors considered when planning a design for a website is whether the design is a static design or a fluid design. Now that the screen sizes and resolutions have standardized (for now) in the 1024 to 1280 range, the majority of websites are designed as static designs at or around 1000 pixels in width. A static design simply means that the major design elements of the site stay in one position, even when the size of the browser window or the resolution of the screen changes. A fluid design is simply as it sounds, the website is fluid, changing with the size of the browser window.  There of course can be many issues relating to this approach and as stated earlier it typically not necessary.

In regards to the resolution subject, in addition to the overall resolution of the website for viewing on the screen, there are several other areas that need to be considered when planning out a website design, specifically how are graphics, photos, and text going to be used in the site and are they going to be used at a later date for other applications.

One of the first questions to ask yourself when preparing to do a website is, are these elements I create for this website going to be used in other projects down the road? And even if there are no plans to do that at this point, you can usually count on your need to use the graphics you’ve created for a brochure to be printed down the road. The last thing you want to do is have to use graphics created at 72dpi for a brochure design. So, here are some hard and fast rules:

  1. Vector VS. Raster

    This graphic was scaled up from a 72 ppi document, on the left it was scaled up as a vector, on the right is was scaled up as a raster (image). See the difference?

    All graphics you are creating for a website should be done in vector format utilizing a program such as Adobe Illustrator. This is absolutely paramount if you are doing a logo design which will be used in a variety of different ways over time. The files can be exported to a lower resolution and smaller file size for the web, yet accessed and manipulated easily if you need to put together a print piece which requires high resolution graphics.

  2. Any images you require for your design should be purchased at a minimum resolution of 300 ppi if there is any chance of the images being used for future print work. The images typically would be resaved to 72 ppi to be used in the web design.
  3. It is particularly important that text is kept in a text form and not converted to graphics whenever possible. Keeping text in a text form helps to strengthen the SEO value of your website so the site can be found by the search engines. Keep in mind that if you utilize various fonts in the graphic design of your logos, websites, or print materials and decide to convert those fonts to graphics so they can be edited, you should make note of the fonts that you used for future reference.

Finally, one of the things we do at inConcert Web Solutions, Inc. is make sure that our clients have access to all design materials, files, fonts, etc. that were used in the creation of their media. I can honestly tell you that over the years I have gained many customers due to the hard line attitude that some ad agencies, graphic designers, and photographers take towards the protection of the original work. Our attitude has been and always will be that you hired us to do the work, paid us for that work, so it’s your property, no matter how you want to use it. We have found in the long term this is the best approach if you want to keep good, long-lasting clients.


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Every year like clock work, you will hear a unique blend of Christmas music and sirens as the local fire department parades through the streets of my hometown.

Now I must confess that I feel a tad juvenile saying this, but I still rush to my front door to watch Santa go by. Meanwhile my kids are all in their teens!

I don’t think it’s the music or the wave from Santa (or not caring what others think when I wave back), its something much deeper than that!

I get to watch people who are genuinely digging what they do turn mucho frowns upside down.

In fact, I must have witnessed a good 7 or 8 of them within 50 feet of my doorstep.

Whenever the Firemen saw someone, they would run up to them and hand them a candy cane and simply wish them a Merry Christmas.

Note: If you like to people watch . . . this is like the World Series of People Watching!

People were smiling, laughing and even let down their guard, long enough to soak in the spirit!

When the Firemen left, a few neighbors slowed down and chatted. I’m no expert at reading lips, but I’m convinced that some of the men were comparing Christmas light hanging techniques.

There was even some dude who was singing while he hung his Christmas lights . . . taking extra special care not choke on his new candy cane.

When it comes to

Clients

Prospects

Co Workers

That Neighbor That You Give A Non Committal Wave To

(Fill in your own here)

How can you wear your holiday spirit on your sleeve and distribute a few smiles today?

And you know what? Sometimes surprises will bring a smile to even the grinchiest of grinchy dudes and dudettes!

Related Post: 50 Random Thoughts For The Holidays


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Picnics

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Enjoy your stay with a romantic picnic for two!

Bring a special picnic made just for the two of you to the beach, outdoor concert or a walk in the woods…or perhaps you would just like to enjoy a quiet time in your room or on your deck taking in  the view. 

Picnic for Two:         Please allow 24 hours to reserve your picnic.


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At Sunapee View Bed and Breakfast, we are pleased to say that we work hard to ensure your room has been thouroughly cleaned following each guest. We all become a little squirmy when we see the news clips of high end hotels and lodging facillities where some pretty yucky stuff has been detected on bed spreads and other items in a room that looks clean to the eye. At our inn, following each stay, quilts, blankets and pillow shams are all laundered. Every surface including TV controls, drawer pulls and door handles are wiped down with a sanitizing solution. For your health and peace of mind, we keep it clean at Sunapee View Bed and Breakfast!


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George and Linda,

Your attention to detail and your tasteful decorating skills made our stay so comfortable, charmingly welcoming and entirely warm. The view from our room was spectacular! We so appreciated the delicious cookies for our afternoon treat-again, it was the simple thoughtfulness that made this trip so endearing for us. Thank you for taking such good care of us! We will visit again soon,

Diane and Mike


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Our late summer raspberries are still sweet and prolific-enough for us and to share with the birds! Here is a recipe for some muffins that many of our guests have enjoyed munching on this summer:

Mix together: 1/4 cup dark brown sugar, 1/4 cup white sugar, 1 stick melted butter

Add 1 egg and 1/2 cup buttermilk

Quickly mix in dry ingredients: 1 1/2 cups flour, 2 tsp baking powder, 1/4 tsp salt, 1 tsp cinnamon

stir  in: zest of a lemon, 1 1/4 cup fresh raspberries

place in 12 lined muffin tins

top each with struessel topping: mix 1/2 cup chopped nuts (pecans are nice), 1/2 cup dark brown sugar, 1/4 cup flour, 1 tsp lemon zest, 2 T melted butter-mix together until crumbly

Bake at 350 for 25 minutes.

Cool slightly and drizzle with a glaze of 1/2 cup confectioners sugar and 1 T lemon juice.

YUM!


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Check out our new facebook page: Wedding Vows with a View. Our wedding team has put together a wedding package for an intimate wedding, elopement or renewal of vows for 00 or under.


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