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Being a small, one man act, I know what its like to go up against the big companies every day. They have the name recognition and the status and on the surface seem unbeatable and yet; If you open your eyes and watch how others have gone up against a front-runner; There are lessons for […]


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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
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Many sales reps avoid using creativity in their sales process because they think it comes across as “cutesy” and that can certainly be the case but; There are SEVERAL ways for you to use creativity WITHOUT getting cute or corny. Think I’m bluffing? Then I triple dog dare ya to have a listen to this […]


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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
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Many of you are either going to be taking  a well deserved extra day off tomorrow, or perhaps you’ll be in the office, but mentally checked out! Either way, I’d like for you to do something BEFORE tomorrow; I’d like for you to look at your schedule for next Thursday, September 7th at 11:30 am […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
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Did the title of this post get your attention? Its not a pathetic attempt at click bait and I plan on telling you the answer, but first; Don’t ever underestimate the brain’s infatuation with a good mystery and more specifically; It’s need to resolve it! Riddles are a fun way for you to leverage that while […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
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My message going into a holiday weekend is simple . . . Don’t be challenged by holidays, LEVERAGE THEM!!! There are 3 absolutely awesome opportunities leading up to, and immediately following a holiday weekend, that many of your competitors are going to miss. And sadly, you might miss them too, if all you do is […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
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On the surface, you and your competitors look and sound the same until; You clearly articulate your difference but; There’s a lot of things tugging at your prospect’s attention span that can easily help them forget. That’s why you should; Use creativity to say it in a way that’s MORE MEMORABLE and; Use repetition in a […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
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Do you ever feel like things are all over the place? You can’t wrap your arms around all your marketing material? You have no real direction with all your promotional items, your logo, and your branding identification? We’re currently working with a company that has several locations and their material is scattered at best. So in each location they’re all doing their own thing. This drives up the cost of these items which would be best to buy in bulk. Not only that, the overall marketing strategy is all over the place. Our goal is to simplify and assemble the perfect identity. We feel your Brand Identity is paramount and it all starts with your website.



Brand Identification

Your website should be the anchor of your Brand Identification, it should all start with this visual placeholder you call your website. Welcome to this fast paced visual world we live in. You want your website to be the most effective tool in your toolbox, so it communicates what you’re all about. You want people to know exactly what you do and that you’re the expert in your field. So your marketing material should have the same branding, color scheme, and message across all items and divisions of your business.



Call to actions?As a Web Development Company we already have a good understanding of your business. And it is our continuous job to be learning more and more about your business to effectively help you grow. Our job is to help you identify your customers, capture their attention, and then convert them to a sale. We can help you develop a website that will have the proper “Calls To Action” to capture customers that need your services. We also offer some great tools that will help you nurture those future customers. It’s all about the “Interaction” you have to educate your customer and show them how your services can best help them. Along with website development, we also offer marketing, print and promotional items that will keep your name out front and center. All these items, “This, That, and The Other Thing” will help bring you full circle to a “Brand Identity” that is consistent across the board.



Ways we can help, quick story. A customer wanted us to create a brochure that their Salespeople would be able to personalize and then print out internally to leave with prospective customers. Think about the quality issues you would run into by doing this, just the printing alone. So the suggestion was made to print a nice full color tri-fold brochure with business card die-cuts on the back. The sales person would place his card in the slots and leave behind. This will be a lot cleaner and professional looking. Not only that, but a time saver, you want salespeople to be selling, not running a copier. We have the practical experience across the board to help you in the growth of your business.



So in closing, if you google “This, That, and The Other Thing” Wiktionary explains it:
Noun this, that, and the other – A wide range of actions, circumstances, characteristics, topics, or other items.

Our goal here at inConcert is to help you “Bring it all together” and have all your marketing items and goals have the same direction and the same results, sales!.





The post This, That, and the Other Thing appeared first on Web Design, Development, Maintenance and Hosting in Massachusetts – inConcert Web Solutions.


© Lisa March for Reliable Linking, 2017. |
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Perhaps one of, if not THE biggest mistakes sales reps make, when it comes to communicating their value proposition, is this sense that their prospect will have the “light bulb” moment and GET IT! We seem to forget that we’ve consumed the proverbial Kool-Aid numerous times in sales meetings, training, one on ones with our […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
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Perhaps one of, if not THE biggest mistakes sales reps make, when it comes to communicating their value proposition, is this sense that their prospect will have the “light bulb” moment and GET IT! We seem to forget that we’ve consumed the proverbial Kool-Aid numerous times in sales meetings, training, one on ones with our […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
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On the surface, you and your competitors look and sound the same until; You clearly articulate your difference but; There’s a lot of things tugging at your prospect’s attention span that can easily help them forget. That’s why you should; Use creativity to say it in a way that’s MORE MEMORABLE and; Use repetition in a […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
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