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For most of us in sales, there are 3 things that drive our success; Hunting For New Business Retaining/Wowing Your Existing Clients Growing Your Existing Accounts On the surface, it might seem like just 3 things, but I’m sure we’ll agree, that there are lots of “little things”that go into each those drivers. Oh and […]


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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
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“How can I increase my referrals?” is a question you should be asking yourself often. Why? Because referrals are your low hanging fruit and; They typically close faster; Kind of timely considering we’re rapidly approaching year end! There are 3 things to think about when it comes to generating MORE referrals. Have a Plan and if […]


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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
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I began to think about year end and the inevitable “mental sabbatical” buyers will be taking back a few weeks ago! As good as business has been for me at Castain Training Systems, I know things would still slow down dramatically at year end but; I also know that I CAN’T afford to miss several weeks of activity and; […]


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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
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If you haven’t signed up for our How To Open MORE Doors and Close MORE Deals webinar, NOW might be a good time to do so! Why? Because we go live today at 11:30 am EST! Otherwise, here’s what you’re about to miss; 5 Ways To Use Creativity In Your Sales Emails. 5 Creative Ways […]


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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
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So here we are again, rapidly approaching year end. For those of us in sales, that means a final push in order to finish the year STRONG! If only it were that simple! Between now and year end, there are a few obstacles you’re going to have to navigate. You have several holidays like Election […]


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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
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  If you’re looking for something sophisticated in terms of an answer to your sales challenges, stop reading right now. If you’d like something, so simple, that you’d be a fool NOT to do it, then read on! Little things are quite sneaky in that they add up, without us even realizing it. Here are […]


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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
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There’s a really simple thing I’ve been doing for the last 5 years that’s had a HUGE impact on my selling efforts. I decided to inject a little fun into something that’s typically boring, stuffy and WAAAAY too “corporate”! Its a simple 8 1/2 x 11, at a glance overview of my services; “10 Ways I Rock […]


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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
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Its funny how a simple 3 day weekend can turn our world upside down. Don’t get me wrong, I love the opportunity to slow down and recharge but; Sometimes our potential clients miss something that could truly help! So its with that in mind that I wanted to remind you about 2 resources that you […]


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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
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We’re now living in a world, where the noise has increased, and attention spans have, (oh look, a squirrel), declined. With that in mind, how can YOU, stand out and capture the attention; Of a buyer who simply has way too many people, things and circumstances competing for their attention? One way is to use […]


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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
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There’s something really interesting that happens to many of your potential clients/clients every year after Labor Day. It’s actually the same thing that happens to many people that first day back after the new year. Its a feeling of piss and vinegar and wanting to get back to work. Why? Well, for starters, many people […]


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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
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