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What are you going to do, RIGHT NOW, to get MORE deals in the pipeline and; EXPEDITE the deals you’re working on; BEFORE the holiday season hits and; Everyone starts mentally checking out and telling you to; “Call me back AFTER the holidays” One way, is to get a firm commitment on WHEN delivery, launch, […]


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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
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There are so many things  that could be considered a “competitive edge”, but unfortunately, they can also be duplicated. We’ve seen this with technology, chains of stores that once dominated the market, and even companies that claimed to have the lowest price . . . Until someone else came along and found a way to do […]


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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
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The “secret” to better relationships with your prospects and clients is actually very simple. Its so simple, that you’ll want to dismiss it, so let’s make a pinkie promise that you won’t. Ready? In order to have a better relationship you need; Better communication and; In order to have better communication; You need to be asking […]


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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
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I want to share with you five tips that all lawyers and law firms need to have for an effective website. Did you know that your website is one of the most important marketing tools you have?

 

Take a few minutes to make sure your site measures up. I know that not having enough time is probably your biggest pain point, but believe me this is one step you can’t skip.

 

Stay with me for these necessary top 5 tips and your surprise free gift.





Tip #1 Forms.

 

Contact Forms, and Process Forms on your website will help gather important details, and save you time. These make a big difference for an effective website. Make sure you have those forms on your website, and make sure they work.



Tip #2 Staff Page.

 

Make sure you have an updated staff page for your website. Show pictures of your employees, people want to do business with people they know, like, and trust.



Tip #3 Social Proof.

 

Put logo’s for the organizations and chambers, that you participate in or support. Social Proof is helping take the fear out of the unknown for new prospects. Proving that you work well with others, and support networking and business.





Tip #4 Testimonials.

 

All Law Practice Websites need to have testimonials. Trust and Credibility is what you need to help clients choose the right lawyer, and a good testimonial page will help them choose you.





Tip #5 Appropriate Brand Positioning.

 

Make your website welcoming and approachable. Be confident, not cocky. Be open, not stiff. Be warm, not cold. Make it easier for prospects to pick you!





Those are the five tips to make an effective lawyer based website. If you want to see how your website stands up to these tips, submit your information below, and receive your free website audit, normally our website audits would cost you $99, but today we are offering it to you free of charge. I will personally audit your website, and have a quick ½ hour call letting you know what I think you could do to make your website better.





The post Five Tips to Make an Effective Lawyer Website appeared first on Web Design, Development, Maintenance and Hosting in Massachusetts – inConcert Web Solutions.


© Lisa March for Reliable Linking, 2017. |
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So here we are again, rapidly approaching year end. For those of us in sales, that means a final push in order to finish the year STRONG! If only it were that simple! Between now and year end, there are a few obstacles you’re going to have to navigate. You have several holidays like Election […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
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In just about 10 weeks from now we celebrate Thanksgiving here in the states and; So begins the mental checkout many of your clients and prospects experience, as they tag a few days onto the front end, and back end of the holiday. Then business goes back to normal for a week or two and […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
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There’s a really simple thing you should be doing with your prospects in order to keep your deals from stalling out. Ready? Assign homework! At the end of every meeting assign yourself some homework first (nobody ever gets pissed if you give yourself work to do). Then you assign your prospect some too. Here’s what […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
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This is one of those tips that you’ll want to dismiss because of its simplicity but then again; If you aren’t doing it, who really gives a sh*t if its simple or complicated? Ready? According to research firm BASEX, the average person loses 2.1 hours per day to interruptions. What if you found a way […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
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Sometimes we confuse hard work (and all these “hustling” messages being spewed by thought leaders) with working smart. Like continually getting stopped by “gatekeepers”. There are some who would tell you to “just keep dialing” which in and of itself is an antiquated philosophy since the last time I “dialed a phone” Jimmy Carter was President. […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
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In this week’s episode of The Sales Playbook Podcast, we talk about the mindset, skills and activities you REALLY need to have this time of year. There’s even a cool freebie that I mention during the podcast. All yours for the taking once you give this week’s FREE sales lesson a listen! Download this episode […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
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